A home studio. I’ve always dreamed about moving my studio into a retail location. Someplace charming, someplace full of history and character. Someplace that would represent my brand and deliver the kind of experience that I want for my clients. I very seriously considered this last year, but as I began working through all the details, I realized something. The kind of experience that I want for my clients just does not happen outside of my home. Let me explain.
I recognize the delicate time in life that new moms are experiencing. Being able to control as many aspects of that experience are essential. I love the fact that my clients do not have to worry with things such as parking. They are invited to park right in my driveway, just a few steps from my front door. Many of the charming retail spaces I looked at did not afford this luxury. I just was not okay asking brand new parents, who are often leaving the house with their newborn for the first time, to worry about where to park and then ask them to lug a carseat and diaper bag (not to mention, other small children) up to my location. There are just way too many unknown variables. What if it’s cold? What if it’s rainy?
The next biggest concern I have and I know my clients have, is taking a “just days old” baby out in public. Their immune system is not developed, and quite honestly, I would have never done this as a parent so how could I ask this of my clients? A retail location cannot be controlled the same way that my home can be. The air system in many retail locations is shared between multiple occupants. I love that I am able to provide my clients with the peace of mind that comes a home studio. And clean air is just the beginning. My home is professionally cleaned and meticulous detail is given to maintaining a healthy, germ free space for my clients to come. Door knobs and light switches are sanitized and all blankets and fabrics are washed in baby-safe detergent after every session. I had a hard time finding a retail studio location that would allow enough space and the plumbing for a washer/dryer as well as a private bathroom and sink that met my standards. I love that my home studio includes a private bathroom for clients as well as a convenient space for me to wash hands (not just apply hand sanitizer) before handling each baby and throughout the session (accidents happen).
And finally, my intimate, natural approach to photographing newborns and their families just does not align with a commercial space. Newborn sessions take a few hours, generally. And it’s safe to say that by the end of the session, my clients have become more than clients. They’ve become friends. Whether it’s sharing our birth stories, bonding over breastfeeding, or the natural connection that all moms share…I can relate to exactly what they are going through. I love hearing my clients talk about every thing they are going through, it brings me right back to some of the most precious memories I have of my own children. The connections and friendships I’ve made over the years, are so much bigger than I ever realized. It’s what my business is all about. It’s about taking the time to connect with my clients. It’s about getting to know them in a real way. And then, and only then, am I able to capture their true story with my camera. If I don’t understand who they are, how can I capture that with my camera? This has always been something I do, but not consciously. It just comes naturally and makes sense to me. It’s just what I do. It’s how I create the kind of images I do.
I read somewhere recently, that your strengths are often things you are not even aware of…because they come so easily, you assume it’s the same for everyone else. This got me thinking. And since this is the year of authenticity, the year of becoming me. I got really introspective and thought through my entire photographic process. And it was eye-opening. Something I was only vaguely aware of doing, was the core of who I am and what my business is all about.
So, in short. I value my clients enough to invite you into my home. I want to provide the best experience possible for you and brand new baby. I will not compromise your baby’s health and safety. In my experience, the best way to control air quality, temperature, and cleanliness are for me to do so in a home environment. It makes me happy to create a wonderful, worry-free experience for my clients. And I do this by taking care of every detail, no matter how small.